Splitlab

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ClickFunnels Classic

Connect ClickFunnels Classic so its contacts and sales count toward your A/B tests. Classic webhooks belong to a single funnel: each funnel you track gets its own webhook, and they can all point at the same Splitlab URL.

Everything is scoped to a workspace

The webhook belongs to the Splitlab workspace that created it. Revenue it receives counts in that workspace only. No campaign needs to be picked: Splitlab finds the variant from the visitor.

Before you start

  • The Splitlab snippet installed on the funnel.
  • The hidden mvt_visitor_id field on the funnel's forms: ClickFunnels Classic forms. Without it, sales still arrive but show as Unattributed.
  • The Splitlab role that can manage integrations in the workspace.

1. Start the connect wizard in Splitlab

  1. In Splitlab, select the workspace, then open Integrations → ClickFunnels Classic and click Create. The Connect ClickFunnels Classic wizard opens.
  2. Name: give the connection a name you will recognise, such as the funnel it tracks. One connection can cover several funnels.
  3. Webhook URL: click Create webhook URL, then copy the URL it shows.

Keep the wizard open: its last step shows deliveries as they arrive.

2. Add the webhook in ClickFunnels

Step 1. Go to your funnel. In ClickFunnels Classic, open the funnel you want to track.

Step 2. Open its Settings (2).

Funnel view with the SETTINGS tab marked

Step 3. Open the funnel's webhooks. Scroll down to Webhooks and click Manage Your Funnel Webhooks (3).

Funnel settings with Manage Your Funnel Webhooks marked

Step 4. Click New Webhook (4).

Active Funnel Webhooks list with New Webhook marked

Step 5. Paste the URL you copied from Splitlab into URL (5).

Step 6. Select the events (6): purchase_created, purchase_updated, purchase_destroyed, contact_created, contact_updated and contact_destroyed. Leave Version and Adapter on their defaults, then click Create Funnel Webhook (6).

New Funnel Webhook form with URL, Event and Create Funnel Webhook marked

Repeat steps 1 to 6 in every funnel you want tracked. Each one can use the same Splitlab URL.

Back in the wizard, click I've added the URL and I've set the Event field in ClickFunnels.

No webhook secret in Classic

ClickFunnels Classic does not sign its webhooks, so there is no secret to copy. Keep the webhook URL private: it is what identifies your workspace.

What each event does

EventIn Splitlab
purchase_createdRecords the purchase and its revenue against the variant the visitor saw.
purchase_updatedKeeps a recorded purchase's amount and products up to date.
purchase_destroyedReverses the purchase. This is how a refund reaches your reports.
contact_createdTies the buyer's email to the visitor who saw the test.
contact_updatedKeeps that link accurate when the contact's details change.
contact_destroyedDrops the link when ClickFunnels deletes the contact.

An event you leave out never reaches Splitlab.

Check it works

  1. Open the live funnel in a private window and submit the form with a new email.
  2. In the wizard's Verify step, or with ⋮ → View events on the integration row, a contact_created delivery appears. ClickFunnels also counts them under Deliveries on the funnel's webhook list.
  3. Make a test purchase. A purchase_created delivery appears and the lead shows the revenue as Attributed.

Troubleshooting

SymptomFix
No deliveriesCheck the webhook URL matches the Splitlab one exactly, that the webhook is under Active Funnel Webhooks, and that it is on the funnel you tested.
Purchases missing, contacts arrivepurchase_created is not selected on that funnel's webhook.
Revenue shows as UnattributedThe form has no mvt_visitor_id field, or the snippet does not run on that page. Follow ClickFunnels Classic forms.
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