GoHighLevel

Connect GoHighLevel so the revenue it records counts toward your A/B tests. When an invoice is paid in GoHighLevel, Splitlab credits the money to the test variant that visitor saw.

The setup has two parts, both done once per workspace:

Before you start

• A GoHighLevel sub-account (GoHighLevel also calls it a location). Splitlab connects to a sub-account, not to the agency account.
• The Splitlab snippet installed on the GoHighLevel funnels and websites whose visitors you are testing.
• The Splitlab role that can manage integrations in the workspace.

1. Open your sub-account

In GoHighLevel, open Sub-Accounts and click Switch to Sub-Account on the one you want to connect. Everything in GoHighLevel below happens inside that sub-account.

2. Add the mvt_visitor_id contact field

This field is how Splitlab knows which visitor paid. Without it, revenue still reaches the workspace, but it cannot be credited to the variant that visitor saw.

1. Go to Settings → Custom Fields, open the Contact tab, and click Create field.
2. Choose Single line, name it exactly mvt_visitor_id, and put it in any contact folder.
3. Check that the key reads contact.mvt_visitor_id, then click Create custom field.

3. Put the field on your form

Add mvt_visitor_id to your GoHighLevel forms as a hidden field, and install the Splitlab snippet on the funnel. The snippet fills the field, so every contact the form creates carries the visitor's ID. Follow GoHighLevel forms.

On a ClickFunnels page, follow ClickFunnels 2.0 forms or ClickFunnels Classic forms instead.

4. Connect GoHighLevel to your workspace

1. In Splitlab, select the workspace, then open Integrations → GoHighLevel.
2. Click Connect GoHighLevel (1). GoHighLevel opens in a new tab.
3. Choose your sub-account and approve the read-only permissions.

You land back on Integrations with a "connected" message. The GoHighLevel card shows Connected for this workspace only.

5. Create a revenue webhook

On the same page, under Revenue webhooks, click Create (2), give the webhook a name, and submit. Splitlab shows three values once:

• Webhook URL
• Header name: X-Splitlab-Webhook-Token
• Token

Copy all three now. There is no campaign to choose: like ClickFunnels, the webhook belongs to the workspace, and Splitlab credits each order to the test the visitor was assigned to.

6. Build the GoHighLevel workflow

In GoHighLevel, go to Automation → Workflows → Create workflow → Start from Scratch.

Trigger. Search for invoice, pick Invoice, set the filter Invoice status to Paid, and save.

Action. Click + under the trigger and add Custom Webhook. The plain Webhook action cannot send headers, which the token needs.

1. Method: POST
2. URL: the Webhook URL from step 5
3. Authorization: None
4. Headers → Add item: key X-Splitlab-Webhook-Token, value the token
5. Content-type: application/json

Replace the Raw body with:

{
  "type": "InvoicePaid",
  "locationId": "{{location.id}}",
  "contactId": "{{contact.id}}",
  "email": "{{contact.email}}",
  "first_name": "{{contact.first_name}}",
  "last_name": "{{contact.last_name}}",
  "phone": "{{contact.phone}}",
  "invoiceId": "{{invoice.number}}",
  "amount": "{{ invoice.amount_paid }}",
  "productName": "{{invoice.name}}",
  "customFields": { "mvt_visitor_id": "{{contact.mvt_visitor_id}}" }
}

Use invoice.amount_paid, not invoice.amount_due: once an invoice is paid, the amount due is 0. productName is the label Splitlab shows in a lead's Purchases tab; use the invoice name, or any field that names what was sold. If a merge field is not accepted, type {{invoice. and pick the field from the list.

Save the action, then switch the workflow from Draft to Publish.

7. Optional: send new contacts

Revenue alone creates a lead only when someone pays. To see every new contact as a lead the moment GoHighLevel creates it, add a second workflow. It uses the same webhook URL and token.

1. Go to Automation → Workflows → Create Workflow → Start from scratch.
2. Click Add New Trigger, choose Contact Created, and click Save trigger. Add a filter if only some contacts should be sent.
3. Add a Custom Webhook action with the same Method, URL, header and content type as in step 6, and this raw body:

{
  "type": "ContactCreate",
  "locationId": "{{location.id}}",
  "contactId": "{{contact.id}}",
  "email": "{{contact.email}}",
  "first_name": "{{contact.first_name}}",
  "last_name": "{{contact.last_name}}",
  "phone": "{{contact.phone}}",
  "customFields": { "mvt_visitor_id": "{{contact.mvt_visitor_id}}" }
}

4. Save the action, then Publish the workflow.

Submit your form once with a new email. In Splitlab, the webhook's View events shows a ContactCreate delivery marked contact_event, and the contact appears under Conversions → Leads. A contact with no email is acknowledged and skipped.

8. Optional: count won opportunities

To count deals you close in a pipeline, not only paid invoices, add a third workflow. It uses the same webhook URL and token.

1. Go to Automation → Workflows → Create Workflow → Start from scratch.
2. Add the trigger Opportunity Status Changed. Under Filters, choose Moved to status → Won, then Save trigger.
3. Add a Custom Webhook action with the same Method, URL, header and content type as in step 6, and this raw body:

{
  "type": "OpportunityWon",
  "locationId": "{{location.id}}",
  "opportunityId": "{{opportunity.id}}",
  "contactId": "{{contact.id}}",
  "email": "{{contact.email}}",
  "customFields": { "mvt_visitor_id": "{{contact.mvt_visitor_id}}" }
}

The deal's value is not sent: Splitlab reads it from GoHighLevel when it checks the opportunity.

4. Save the action, then Publish the workflow.

Splitlab looks the opportunity up in GoHighLevel and counts it only if GoHighLevel shows it as won, using GoHighLevel's own value. Each opportunity counts once.

9. Test it

1. In GoHighLevel, create an invoice for a test contact and send it.
2. Open the invoice, choose Record Payment → Record Manually, and record the full amount. No payment gateway is needed for this test.

3. In Splitlab, open Integrations → GoHighLevel, then on the webhook row choose ⋮ → View events. The paid invoice appears with its amount.

A contact that never visited your site through the Splitlab snippet is recorded as workspace-level revenue. A contact that did is credited to the variant they saw.

Payload reference

Splitlab reads these keys from the top level of the webhook body:

Send "type": "InvoiceVoid" or "InvoiceDelete" from a second workflow to reverse revenue for a voided or deleted invoice.

Troubleshooting

Disconnecting

Disconnect on the GoHighLevel page removes the connection for that workspace only. Other workspaces connected to the same sub-account keep working. To stop revenue deliveries, also delete the revenue webhook or unpublish the GoHighLevel workflow.